The UK Sausage Week 2019 dates have been announced, with YPL Exhibitions & Events confirming that the campaign will run from Monday 28th October through to Sunday 3rd November.
This is a week later than originally scheduled due to the Meatup Show being postponed this year, and the date becoming available without clashing with the exhibition.
Backed and promoted by Meat Management magazine, UK Sausage Week will start with a celebration lunch, including the popular annual Awards ceremony, where sausages from around the country will be recognised, including the coveted UK Supreme Sausage Champion Award.
Organiser Emma Cash comments: “UK Sausage Week is one of the most popular dates in the meat industry calendar, with retailers, multiples, manufacturers, foodservice and wholesalers involved. It generates a good deal of really positive publicity and gives a real boost to sausage sales over the all-important autumn period, including Halloween and Bonfire Night. It is also brilliant to see so many events taking place around the country over the week to support the promotion.”
The overall UK Supreme Sausage Champion in 2018 was Frank Parker Butchers, which subsequently featured on media such as BBC Radio 2 with Chris Evans, Channel’s 4’s Sunday Brunch and Chris Moyles on Radio X. UK Sausage Week itself also featured across multiple national and regional media platforms, including Heart Radio and The Daily Star.
More radio coverage hit the airwaves when BBC Radio 2 presenters Jo Whiley and Simon Mayo were joined by The Hairy Bikers on their show to mark UK Sausage Week. The presenting team offered their support for British bangers by sharing their listeners’ favourite sausage recipes and tips.
Every year, Meat Management helps the meat industry to make the most of the UK Sausage Week campaign by providing free marketing and POS materials, including an exclusive poster and logos, plus a selection of sizzling sausage recipes.
Emma added: “We are really looking forward to UK Sausage Week this year. We normally have hundreds of sausages entered for the competition and the response from the trade is fantastic. UK Sausage Week is fun for everyone and a great way to promote a brilliant product”