When A Turner & Sons decided to launch its own UK Sausage Week consumer competition, it started with just a tweet – but the business never expected to be unveiling the winner 580 retweets and 37,000 impressions later!
On 23rd October, Paul Turner of Alf Turner Butchers, posted a tweet in support of UK Sausage Week, offering the public a chance to win a hamper of the business’s award winning sausages.
To be in with a chance of winning, all consumers needed to do was retweet and reply to the tweet, telling Paul what their favourite sausage meal is.
Paul has now revealed that the lucky winner is Larissa Hemment, who explained her favourite sausage dish is: ‘Bangers, mash, baked beans, fried onion & egg with a healthy dollop of HP sauce on the side with an obligatory slice of bread and butter with a mug of tea.” – Quite the combination!
“I thought it would be a good idea to do this in the run up to UK Sausage week to have some fun and also to help engage the general public and raise awareness to the Great British banger as a true British, iconic food product,” said Paul.
“The response we received was incredible. With over 530 replies to the tweet and over 37,000 impressions, it was a tough choice!”
In 2012, Paul applied to be on the BBC’s Dragon’s Den with the hope of showing how great quality British sausages should be made, and he received investment from the show’s Peter Jones.
“Since Dragons’ Den I have been working closely with Peter and his investment team, perfecting the branding, securing distribution with major retailers and now I’m thrilled that my sausages are available for everyone to enjoy,” Paul commented.
The UK Sausage Week luncheon took place yesterday (29th October) with A Turner & Sons winning Best Manufacturer Own Brand Sausage: Traditional, with its Best of British Sausage.