UK Sausage Week is back and will be returning between 29th October and 4th November this year.
Following on from 2017’s success, when a variety of events took place throughout the campaign, butchers, manufacturers, retailers and associations in the UK will once again host their own sausage events, special promotions, competitions and tastings in 2018.
Companies will be able to download an official UK Sausage Week poster to display, as well as a logo to print and use for product labels. Meat Management will also put together and publicise an extensive selection of sizzling sausage recipes which will be available for businesses to use and distribute to their customers.
The 2017 event kicked off with the UK Sausage Week Awards and celebration lunch which included announcing the UK Supreme Sausage Champion. Last year this was presented to Kent butcher J C Rook & Sons Ltd., for its Battle of Britain Memorial Sausage. Chris Evans on Radio 2 also got behind the week long campaign and it was featured on his radio show most mornings.
More than 400 different products were entered into the competition in 2017 and were judged at The Regional Food Academy located at Harper Adams University, by Institute of Meat CEO Keith Fisher together with a team of judges from Ladies in Pigs and other industry experts.
Keith, who is chief judge again in 2018, said: “Last year was one of the best events I can remember and the standard of entries was fantastic. It is really good news that Meat Management magazine stepped in to save Sausage Week in 2017 and I am sure the promotion will go from strength to strength with our industry magazine supporting it.”
UK Sausage Week organiser Emma Cash said: “We are delighted to be organising and hosting UK Sausage Week again this year. The 2017 campaign was a resounding success with butchers, multiple retailers, manufacturers and restaurants all getting involved in the action, and running various events and promotions throughout the campaign. Many also reported substantially increased sales and interest in products from consumers and customers throughout the week.
“We were inundated with entries into the awards and anticipate an even bigger response this year – with businesses already getting in touch to enquire about entries. Following on from Eric Knowles who was our Sausage Week Ambassador in 2017, we will announce a new ambassador for 2018 soon, plus we shall make available new recipes and offer various media in print format, which will also be available to download to help boost sausage sales.”
Further plans for UK Sausage Week will continue to be unveiled over the coming weeks. Entries can now be made online at www.uksausageweek.com/product-entry/
For more information or to book tickets for the celebration lunch in London on Monday 29th October contact Emma Cash by email: firstname.lastname@example.org. Some partnership opportunities are still available.
A special thanks to the UK Sausage Week Partners: