A collection of Norfolk-based butcher’s shops have come together to raise money for Marie Curie through sausage sales, and the fundraising is taking place throughout UK Sausage Week (30th October – 5th November).
The butcher’s shops include J & D Papworth Farms which has four shops in the county, Icarus Hines in Cromer, Coxford’s Butchers in Aylsham, M&D Butchers in Sheringham and the Walsingham Farm Shops.
Each shop is selling the ‘Norfolk Nobbler’, with £1.50 from each sale being donated to Marie Curie to raise the profile of the charity, as well as promoting the Norfolk butchers during UK Sausage Week.
The Norfolk Nobbler is a standard pork sausage made with the addition of parsnip and chilli chutney. The sausages are being sold for a six week period, with sales beginning during UK Sausage Week.
Sam Papworth of J & D Papworth Farms told Meat Management: “This fundraising scheme, which will help raise funds for our Marie Curie nurses here in Norfolk, is a really great tool both for a good cause and to help marketing. The campaign was run in a similar style last year and we’ve got involved this year, knowing it was for a really good reason.”
On UK Sausage Week, Sam commented: “UK Sausage Week is an excellent marketing opportunity for the high street butcher. It coincides with Halloween and Bonfire Night, when the sausage often takes centre stage.
“At a time when Britain’s high streets are under enormous pressure to perform against the multiples, sausage week helps us to further market our products and services in the run-up to Christmas.
“As butcher producers we have the ability to react swiftly to new products and ideas, and roll them out quickly to our customers.”
UK Sausage Week runs until Bonfire Night – 5th November. For further information and for tips on how your business can celebrate the campaign, visit www.uksausageweek.com