A Lonsdale butcher’s shop is celebrating UK Sausage Week (running from 30th October to 5th November) by giving away free samples and making donations to its local girl guiding group.
Dales Traditional Butchers, in Kirkby, will be donating 50p from every KG of sausages it sells to the Girl Guides.
Throughout the week, the butchers will also be offering samples of its award-winning sausages from across the years. It will also be giving away two sausage hampers to two lucky customers who ‘Like’ and ‘Share’ the company’s Facebook page (www.facebook.com/DalesTraditionalButchers).
Master Butcher Mark Duckworth explained: “I did a little project with our local Girl Guides during Butchers Week. The event went very well and they came up with a beef, cheese and chive sausage as their favourite sausage.
“I said I would enter the sausage into the best available sausage competition – and that was of course the UK Sausage Week awards. I’m sure they will look forward to hearing how it has performed when the winners are announced on 30th October.”
Dales Traditional Butchers was originally opened in the year 1906 by Herbert Dale. Now owned and run by Mark, the business is a key part of the local community and enjoys using events such as UK Sausage Week to ‘give something back’.
A variety of Dales sausages which have won previous awards will be available to sample for free at the shop during UK Sausage Week. These include: Pork Duck Orange and Cointreau, Beef Sausage, Lamb and Apricot, Pork and Caramel, Pork and Haggis, Pork Sausage, Beef and Marmite, Pork and Caramel, Pork Honey and Mustard and Pork Sausage.
Other butchers looking to make the most of UK Sausage Week will find a host of handy tips in the official UK Sausage Week Preview from Meat Management magazine, which can be read here (page 29 to 56).
The week offers excellent marketing opportunities, with a dedicated UK Sausage Week poster also available to download at www.uksausageweek.com as well as logos which can be printed and used as product labels. The UK Sausage Week team have also compiled a selection of sausage-dish recipes which can be downloaded and printed at www.uksausageweek.com/recipes.
Tickets and tables for UK Sausage Week’s celebration lunch, on 30th October at Plaisterers’ Hall, London, can be booked online using the form at www.uksausageweek.com/awards-tickets or, for further information, contact Emma Cash on emma.c@yandellmedia.com / 01908 613323.
What are your UK Sausage Week plans? Let the Meat Management team know by emailing editorial@meatmanagement.com.
